This second edition of this highly acclaimed book reveals the seven key dimensions of business behavior, and how they combine to form four basic types of corporate culture.

Riding the Waves of Culture

Riding the Waves of Culture: Understanding Diversity in Global Business (2nd Edition)


By Fons Trompenaars and Charles Hampden-Turner
This second edition of this highly acclaimed book reveals the seven key dimensions of business behavior, and how they combine to form four basic types of corporate culture:

  • The Family (Japan, Belgium)
  • The Eiffel Tower (France, Germany)
  • The Guided Missile (U.S., U.K.)
  • The Incubator (Silicon valley)
The book includes:
  • An in-depth examination of one of the world's most multicultural nations - South Africa - and how it has become an ongoing laboratory of intercultural reconciliations.
  • A detailed analysis of how gender differences within the United States affect workplace and problem-solving behavior.
  • Current research findings on how ethnic differences within a society can be more troublesome than international differences, ­­and how some managers are keeping the peace.
  • A systematic program for uncovering, understanding, respecting, and reconciling cultural differences at all levels of the organization
265 pages. Hardcover. 1998.

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Price: $39.95
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